Week 13: Back of Card

Craft: For the back of the card, I used both InDesign and Adobe Illustrator.  In order to incorporate the blue border, I had to first make the border in Adobe Illustrator.  The anchor was also created in Adobe Illustrator.  After those two were created, I then had to place those objects into InDesign using the Place button.  When I placed them, I made sure that the lining was right and everything was centered.  The text was entered in InDesign using the Text tool.  The Pen tool was used to create the anchor since I had to trace an image of an anchor that I found on Google Images.  The Brush Stroke tool was used for the outline of the anchor.  I chose the two colors before I made any shapes.
Composition: Looking at this card, The first thing that pops out is the white anchor.  It takes up a majority of the page and is in the center of the page. The blue background contrasts the white anchor heavily.  Since white is a natural color, it stands out automatically. The text is what viewers see second since it's smaller and located on top of the page.  The text is not the main  focus, but instead the anchor is due to its size.  The background blends in with the image and text so it follows the two combinations. It creates a nice blend of mixture and doesn't appear too powerful.
Concept:  Due to the mixture of blue and yellow, the colors combined create a calm effect.  The blue is similar to the color of clear water.  It's not too dark or not too light. Also, the yellow reminds viewers of a sun.  A beach environment comprises of a sun and water so the yellow and blue elicit this feeling well.  The white anchor exaggerates this feeling because if it was any other color, the viewers wouldn't have the same effect. It bland color allows the theme to stand out even more.  From the distance, it looks as if the anchor was cut out from a piece of paper.  The card looks incomplete, but  is complete. The simple background acknowledges to readers that that design is the back of the card.  It allows viewers to not get distracted by the front design of the cards. It's easier for them to distinguish which is the front and which is the back. It's simple but effective.